现存市场 meaning in Chinese

existing market

Although got the advantages in variety , price and management , the smes still face the lots of obstacles and challenges of hard internal competition , limit of trade and financial system , the lack of support of service system , all the above questions result in the large social burden on smes . on the other hand , the smes have shortcomings in concept , technique , management and etc , thus lead to low labor productivity , lack of information and blindness in management . the smes needs to pay attention to the recognition and application of the market opportunities in order to push the development
为了推动中小企业的不断成长和发展,本文介绍了市场机会的含义类别和特征,阐明了对市场机会的有效识别的意义,并且集中探讨了中小企业要在一定的原则基础上,积极利用自身能力收集市场信息,针对现存市场机会,应用供需缺口寻找法,市场细分寻找法,产品缺陷寻找法和借鉴竞争对手寻找法来识别;针对需要创造的市场机会,主要应用市场趋势法、社会潮流法、科学技术法、营销手段法来发掘更有利于企业发展的市场机会。