独立品牌 meaning in Chinese
individual brand
Examples
- However , longcheer yacht club has been always an independent brand which exists and will continually exist after vanke purchased longcheer
收购后的浪骑游艇会仍作为一个独立品牌而存在。 - During the second year of study , participants have the option to specialize in the programmes finance or advanced marketing track . alternatively students can proceed with the general track . starting from 2005 , english class participants have the option to attend the global track , which is conducted in cooperation with wharton business school
从2001年起，中欧国际工商学院emba连续五年进入英国《金融时报》世界50强； 2005年10月在《金融时报》全球emba排行榜上跃升至全球第13名，亚洲独立品牌第一名。 - The research from the corporate oriented perspective focuses on explaining the evaluation and choice of sports sponsorship plan . most of this kind of research is on establishing the expectations of sports sponsorship in brand management . the expectations include the creation of positive attitude , affect and cognition as well as the exaltation of brand image and associations
本文引入为以往研究所忽视的品牌个性理论和匹配理论,将体育赛事作为独立品牌实体进行研究,利用品牌个性量表( bps )测量体育赛事和赞助商的品牌个性,通过分析体育赞助营销中的赞助商和体育赛事在品牌个性上的匹配情况,结合赞助商的赞助目的,评估体育赞助营销的效果。