特许经营和纪念品销售 meaning in Chinese
licensing and merchandising
Examples
- Licensing and merchandising relates to the role of maximising the ocog ' s revenues from the sale of official licensed merchandise , utilising olympic brands and intellectual properties , both in the host country and internationally where possible
特许经营和纪念品销售是指组委会通过使用奥林匹克品牌和知识产权等途径，在本国以及任何可能的国际市场销售官方特许商品、使组委会收入最大化的行为。