特许体系 meaning in Chinese
franchise system
Examples
- Franchise is related to many law issues , among which the more important one is anti - monopoly law . in franchise , franchisor offers a franchisee his own rights in the form of contract
特许经营的生命力和活力之所在,就是特许权利的授予和运用,这就使得特许经营的特许权利保护成为特许体系最为关切的主题。 - Based on the summary of the existing academic achievements and analysis of their disadvantages , this paper puts forward two variables that franchisors and franchisees take into account when they are determining whether to join the franchising system . to be specific , on the basis of these two variables , franchisors will choose the ratio between company - owned units and franchised units , while franchisees will determine whether to join the franchising system or start up from the ground . in this way , a decision model on the two parties ’ decision making is build up
本文在总结前人现有研究成果并分析其不足的基础上,提出特许双方在是否采用(或参与)特许经营这一问题上的决策过程中主要考虑的变量是系统风险和交易成本,即特许方根据这两个因素确定特许体系中加盟店和直营店所占的比例;而加盟方则根据这则两个因素决定是加盟特许体系还是自主创业,并据此建立特许方和加盟方决策模型。 - As an emerging business model , franchising has been playing a more and more important role in social activities . by the end of 2004 , the total number of franchising systems in china has exceeded 2 , 000 , which means that china has the largest number of franchising systems in the world . however , the cooperation between franchisors and franchisees is not that satisfactory
特许经营这种新兴商业模式在社会生活中的作用越来越突出,截至2004年底,我国特许体系已突破2 , 000个,成为世界上特许体系最多的国家,而特许双方的合作情况却不尽人意,特许方和(或)加盟方的利益时常受到侵害,因此研究特许双方机会主义行为的治理模式具有重要意义,在此背景下本文将“特许经营的双边治理模式”作为研究课题。