海洋节 meaning in Chinese

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Result of the thesis is general strategies for qingdao and some strategies for individual festival & special event , which have a sure actual significance . in the last chapter , the thesis makes strategies in organization & human resource , politic & relative installation , government participation & market operation , capital & impress management and marketing management . cases study particularly point to characteristic of traveler market of two important event and small events , as well as direction of problems in development
第四章分析提出了青岛市节庆旅游发展的一般策略和个别节庆的演进策略，一般策略的主要内容包括组织与人力资源、政策及配套设施、政府介入与市场化运作、资源和影响管理、营销管理等方面；在个案研究中，针对青岛的国际啤酒节和海洋节这两个重要节庆和其余一般小节庆的特性做了具体研究，指出了它们各自的客源和游客特征，并就发展中的问题以及发展方向做了一定的分析探讨。