汽车企业集团 meaning in Chinese
automobile enterprise group
Examples
- Research into the just - in - time centralized production providing and delivering system in automobile enterprise group
汽车企业集团的准时化集中生产配送系统研究 - The tenth five - year plan for automotive industry declares to establish " 2 - 3 large automotive enterprises groups with certain international competitiveness "
因此，汽车工业“十五”规划对组织结构调整提出明确的目标：到2005年形成2 - 3家具有一定国际竞争力的大型汽车企业集团。 - But as development at full speed in car industry , every large car manufacturing company set up the enterprise group , and has set up corresponding or wholly - owned or controlling or participating shares company around the single car brand , because of scattering of the property right , make every large car manufacturing enterprise group company present the question of centralization or fraction of state power too in marketing function . therefore derive it to the problem of how to make a positioning of marketing function on two aspects of enterprise group companies and brand companies
营销管理从本质上说应该是基于顾客价值的“拉”式过程,而不完全是基于企业自身能力和资源的“推”式过程,本文则是基于顾客价值理论,试图用一种全新的视角从顾客价值分析入手,逆向推导营销职能在汽车制造企业集团公司和品牌公司两个层面的定位,并以第一汽车企业集团公司作为实证应用的蓝本,根据理论探讨总结出的营销职能定位内容,为企业两个层面的营销职能定位做出了基本设想。