收视率调查 meaning in Chinese
rating research
Examples
- The next two chapters sum up the specific ways about the application of rating measurement and analyze the problems in it
第四章总结了收视率调查在电视节目评价、电视频道定位以及电视栏目编排当中具体应用状况。 - A common unit of analysis in ratings research , it is any household equipped with a working television set , excluding group quarters
收视率调查中常用的单位.是指任何拥有可收看的电视机的家庭,不包括居住在集体宿舍的人 - The third chapter focuses on the characters of media economy and discusses the importance of application tv measurement to tv media dominant strategy
本文第三章结合电视媒介的二重性特征，着重论述了收视率调查在电视媒一体竟争优势中的重要决策意义。 - But the environment of the tv media market has been changed , how to understand rating measurement and how to use rating measurement to get more superiority in the market competition exactly influence the dominant strategy of tv media
但是如何正确看待和使用收视率，直接影响电视媒体自身的传播效果和竞争策略。因此，进一步的研究和探讨收视率调查与电视媒体优势策略的关系无疑具有重要意义。