撇脂定价 meaning in Chinese
skim pricing
skimming pricing
Examples
- Market - skimming pricing
撇脂定价法 - As for the price policy , haier adopted exalted price for its current products and the market skimming method for new products . on the contrary , konka adopted fairly low price for its current products and the market penetration policy for new products
在定价策略方面:海尔采取了高位定价策略,对新产品则采取撇脂定价策略;康佳则以低廉的价格努力扩大市场份额,并对新产品进行渗透定价。 - The paper focused on four factors : product , price , place and promotion . the strategy of improving the marketing mix by xpp company was brought up which included the products portfolio , additional products ; adoption of pricing scheme , promotion strategy , public relationship formulation , integrated expansion , club system for drivers
论文围绕营销组合的四个要素:产品、价格、渠道和促销,提出了改进xtp公司营销组合策略的思路,即制定产品整体策略;采用市场撇脂定价法;整合推广策略;发展公共关系。