房地产全程营销 meaning in Chinese
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- And i researched the following contents : the meaning , character and managing strategy of the real estate management and strategy during the whole course , land strategy , strategy of collecting funds , communication strategy , popular brand strategy , culture strategy , prize strategy , advertisement strategy and analysis the case about the managing and popularizing the project called the lijiang left shore
本文运用运筹学、管理学、企业战略管理、管理经济学和市场学等学科相关理论研究了以下内容：房地产全程营销的定义、特点和营销战略决策，土地战略、融资战略、公关战略、品牌战略、文化战略、价格战略、广告战略和丽江左岸项目的营销推广的案例分析。 - In chapter 1 , the author discussed the traits of internet age , the implication of real estate marketing and several basic problems of internet marketing ; in chapter 2 , the author analyzed the changes of real estate market in the internet age , discussed the advantages of internet market survey and the trend of real estate product ; in chapter 3 , the author discussed the application of traditional marketing strategy in the internet age , the position of selling control in real estate marketing and the significance of client relationship . in chapter 4 , the author assembled the practice of real estate marketing of china , indicating that it is a long way from traditional marketing to e - marketing on the four aspects of designing , building , marketing management and estate management
本文分为四个部分，第一章概述了网络时代的特征，房地产全程营销的内涵以及房地产企业网络营销的几个基本问题；第二章分析了网络时代房地产市场主体行为以及需求的变化，论述了网上市场调查的优越性以及未来房地产产品的趋势；第三章评析了近年来中国房地产企业与网络营销整合的实践，从房地产全程网络营销中的规划设计、建设施工、营销管理、物业管理等四个方面，分别选取网上定制、网上采购、客户网络、社区信息化等四个小点进行了具体论述。 - This thesis firstly analyzes the concept of the full - course marketing design of the commercial real - estate , its function , its features and its position in development of the commercial real - estate . at the same time , this thesis uses modern marketing ' s basic theory to research the marketing process of the commercial real - estate . after having brought forward the full - course design pattern on advancing the increment service of customer delivered value , the author has completely expatiated the core and applying approach of this pattern
本文首先分析了商业房地产全程营销策划的概念、作用、特征以及它在商业房地产开发中的地位，运用现代市场营销的基础理论对商业房地产营销过程进行研究，在分析过去存在于商业房地产营销策划中的一些模式之后，提出了全程为提高顾客让渡价值服务的增值策划模式，并全面阐述了该模式的理论核心和实现途径。