恒知 meaning in Chinese
tsunetomo
Examples
- The second part emphatically analyzes the operating ideas and marketing modes of two famous education companies in the world - - - apollo education group and mckinsey corporation , to use for reference . in the third part , i analyzes the current operating situation of chengdu hengzhi education corp . ltd . , points out the problems and difficulties which it faces in the fierce market competition , analyzes the microcosmic environment which it is under through tools like swot , and determines its marketing strategies . the forth part is the core of this paper , in which the special marketing mode - - - linking the production character with the service cha racter of education is set up , using the marketing modes of apollo and mckinsey for reference and combining the current environment and consumer ' s demand this paper systematically constructs the marketing strategy of hengzhi education corp . ltd . and sets up the marketing mode for the training trade which is suitable for the west region in china
本论文共包括四个部分，其中第一部分对培训行业所处的国际国内环境进行了描述和分析，包括国外教育产业化的发展进程、教育产业目前的主要体现形式、国内教育行业的现状及发展趋势等；第二部分着重分析了全球最知名的两个教育公司? ?阿波罗教育集团和麦肯锡公司? ?各自的经营理念和营销模式，以资借鉴；在第三部分中，我对成都恒知教育公司的运行现状进行了分析，并指出其在激烈的市场竞争中遇到的问题和阻碍，同时通过swot分析等工具对恒知公司所处的微观环境进行了分析，确定了公司的营销战略选择；第四部分是这篇论文的核心部分，通过对阿波罗和麦肯锡两家公司营销模式的借鉴，结合公司所处的环境及客户的需求，建立了将教育的产品性和服务性相结合的特有的营销模式。