广告诉求 meaning in Chinese
advertising a eals
advertising appeals
Examples
- On the motive of advertisement appeal from the viewpoint of cooperative principle violation
的违背看广告诉求的动机 - Effect of advertising appeal and emotional state on the mode of information processing
广告诉求与情绪状态对信息加工模式的影响 - An empirical study on consumers ' information search efforts and the influencing factors : focusing on advertising media
消费者的决策心理对体育商品广告诉求策略的影响 - The evaluation before the execution is to ensure proper advertising appeal , positioning and strategies , and it mainly includes the evaluation of major strategies before the execution and the test of target audience ' s attitude towards the creative execution style . the evaluation during the execution is to know the feedback of advertisement execution in time in order to adjust the advertising plan , and it mainly includes the examination of media ' s communication performance and the test of target audience ' s actual attitude towards advertisement ; the evaluation after the execution is to assess the consequence of the advertising campaign through examining whether the goal set before the execution is achieved or not after the campaign
广告效果的事前评估目的在于确保正确的广告诉求、定位和策略方法，主要包括审核广告活动执行前的重要策略和预测目标受众对创意表现的反应；广告效果的事中评估是针对广告正在发布中的效果进行测评,目的是为及时获取广告发布后反馈的信息，并以其为依据修正之后的发布方案，主要包括检验媒体是否将广告信息有效地传达给了目标受众和测评目标受众对广告的实际反应；广告效果的事后评估则是对广告活动结束后的实际结果做出评判,主要是对照广告实施前的既定目标，检查广告实施效果。 - The celebrity symbol has a system of signifier made up of highly differential signifier and charming signifier . the signified system is constructed by the kind signified and the personal signified . the system of the celebrity symbol also acts as an element of the whole advertising text and should be changed into an advertising symbol supporting the whole appeal
名人符号的符号系统还置身于更大的广告系统，作为服从于广告文本整体意义生成的一个意义单元，名人符号必须参与到整个文本的换档加速过程中以完成从自身向广告符号、从实际上的“自说自话”状态到为广告诉求服务的艰难过渡。