广告投入 meaning in Chinese
ad spending
advertising spending
Examples
- The major difference between this chinese company from nike or reebok is the less expenditure on advertisement
中国公司的产品和耐克或者锐步相比就在广告投入上更少。 - However the effects of promotion by advertising do not satisfy the enterprises in spite of the proliferating investments to ad
广告曾是企业的营销神话，可是随着广告投入的逐年增长，给企业的回报却不是那么令人满意。 - In the us , in 1998 , us 39 . 2 billion was invested in direct - mail advertisement ; this has become the second most important media , after television
在美国， 1998年直邮广告投入已达到392亿美元，成为与无线电视广告并列的第二大媒体。 - The advertisement of drugs has become one of the main advertisements made by the mass media . in spite of the growing investment , the benefit , however , still remains limited
目前药品广告已经成为媒体广告中的主流品种，广告投入越来越大，广告效益却与广告投入不相适应。 - Brand equity originates from marketing mix strategy , and so the relationship between brand equity and marketing mix becomes an important part in the brand equity study field
本文应用实证研究方法,从消费者角度探索广告投入和品牌资产核心维度的关系,进而研究广告投入如何影响品牌资产。