广告影响 meaning in Chinese
advertising impact
Examples
- Opinions on promotion of the effects and competitiveness of advertisements published in agricultural sci - tech periodicals
提升农业科技期刊广告影响力和竞争力的思路 - These " ugly " websites delivered a 33 percent increase in revenue during the second quarter of 2002 . ( quite a feat in a recessionary advertising marketplace
这个外观“丑陋”的网站在2002年第二个季度，利润增长乐33 % 。在那个广告影响力衰退的市场中，这个业绩很可观。 - With the development of advertising theories and psychology , people have learned more knowledge about how advertising affects consumers . basing on how advertising works , this paper analyzed the process how consumers actually " feel " and " think " , the mental effects including framing perception , organizing memory , enhancing experience and brand attitudes , then built the conceptual model of advertising mental effectiveness that reflects the causal relationship of various constructed variables and finally founded a structurally quantitative model
本文从广告影响消费者的过程出发，分析了消费者在接触广告后广告信息对于消费者心理效果的影响，这些影响主要体现在感知、回忆、提升经验和对于广告品牌态度的变化方面，它们之间又有相互的影响关系；初步构建了广告影响消费者的心理效果概念模型，该模型同时反映出了各结构变量之间的因果关系；然后，在概念模型的基础上尝试建立了测量广告心理效果的结构数量模型。