市场调查法 meaning in Chinese
market survey method
Examples
- 4 . have studied about the multi - level market investigation method , has solved the one - sidedness of the daily market survey method
4 、对多层次市场调查法进行了研究，解决了常用市场调查方法的片面性。 - According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry , guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed . the questions of guofeng ' s marketing were found and listed . then the paper put forward the marketing strategy for guofeng company according to 4ps , 4cs , 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept , to richen its middle product - line , to strengthen wine culture promotion , and to build sale place
论文主要运用现代营销理论，采取市场调查法、文献查阅法、 swot分析法等研究方法，结合世界葡萄酒行业发展的趋势和中国葡萄酒消费市场的特征，分析了国风干红的市场营销环境、公司内部的优、劣势资源条件及其营销现状和存在的问题，运用传统的4ps营销理论并结合4cs 、 4rs营销理论以及整合营销理论，提出国风公司应选择甘肃葡萄酒中端市场为其目标市场，以独特的产地优势和绿色产品概念为国风品牌定位，向市场提供高品质中价位的产品。 - Moreover , this thesis overall analysis process on image design of tourist destinations on the basis of marketable investigation means . with studying on the resource of tourism destination and competitors condition , it explicates principium and content of image position . it also explores the notion , the vision and the influence of the images on the basis of the cis theories . the thesis did a demonstration analysis about the position and design of the tourism image by example of xiaolangdi scenic spot
具体如下:在对旅游目的地的资源、竞争者状况分析的基础上,阐述了形象定位的原则和内容,然后导入企业识别系统,详细分析了旅游目的地的理念形象、视觉形象和行为形象,并对多次使用市场调查法对旅游形象进行修订的步骤进行了描述。