市场竞争态势 meaning in Chinese
market competition situation
Examples
- Analysis of the competition status of broad - band service market in shanghai
上海宽带业务市场竞争态势分析 - On these foundations as to point out by comparable analysis : face to such a tend of market competition and a new economic requirement ; huaxin only practice continuant developmental entirety . pant necessity and reasonableness
并在此基础上，通过对比分析，指出：面对如此的市场竞争态势和新经济的要求，华新只有尽快实施可持续发展战略。 - The purpose of this paper is to draw a clear outline of mobile telecom market of yz city and give the exact information of business competition and consumption through the analysis of the market research . the thesis is composed of six chapters
本篇论文旨在通过对yz市移动通信市场调查结果的分析，力求较准确地把握市场竞争态势和客户消费状况，为运营商勾勒出清晰的市场轮廓。 - On the base of marketing management theory and comprehensive strategy management model , the author collected much material and data on chinese macro - environment and cosmetic industry , then proceeded systematic summary and statistic analysis , carried out analysis on industry structure and industry competition state with porter ' s theory of competition strategy , then analyzed the external , internal and competition state of savaloe company as the example of small cosmetic enterprises with efe , ife and cpm tool respectively
本文主要是实证研究，通过大量的查阅文献、实地访谈、调研，广泛运用所学的营销管理理论和战略管理分析方法，深入分析了我国化妆品行业的竞争结构、市场竞争态势，同时，以赛维公司为例对中小化妆品企业内部优劣势和营销难点进行了分析。然后，通过对化妆品细分市场的分析评价进行中小化妆品企业的市场定位，并通过swot分析得出应选择专家化营销战略。 - Such as the ambiguous positioning of the brand , the cadaverous brand image , the disordered brand operation pattern and brand management , serious disjoint of the brand strategy with other related strategy , serious lack of the rationality and validity of the brand operation strategy , etc . therefore , the domestic enterprises must change operation idea , recognize the competition situation , and integrate all kinds of resources through the brand so as to achieve brand competition advantage and strengthen competition ability of enterprises
但是，国内对品牌的理解和在品牌经营方面的研究明显落后于国外，我国许多企业在品牌战略制定与实施过程中，也还存在太多的误区，如品牌定位不明确；品牌形象苍白无个性；品牌经营模式和品牌管理混乱；品牌战略与其它相关战略严重脱节；严重缺乏品牌经营战略的合理性和有效性，等等。因此，只有认清现代市场竞争态势，转变经营观念，树立现代品牌经营理念，用“品牌”来整合企业的各种资源要素，才能创立品牌优势，增强企业竞争力