娱乐经济 meaning in Chinese
pleasure economy
Examples
- Based on the core competitiveness of movies , the paper offers developing tactics of buildingone standardization , brandization , internationalization post - cinema market in china , linking with the international sale rules , the characteristics of entertainment period and chinese conditions
本文结合国际电影营销惯例、娱乐经济时代特点和中国的国情，提出建立以电影为核心竞争力的规范化、品牌化、国际化的中国后电影市场开发的发展策略。 - This article selects the populace media the typical carrier television as an example , through to populace media development course combing , the entertainment economical background introduction as well as some related brand theories analyses and the case analysis , elaborated under the entertainment economical background the populace media brand development rationality and the necessity , thus the rational exploration most conforms to now the domestic economical and the social form road of media development
本文选取大众媒体的典型载体电视为例，通过对大众媒体发展历程的梳理，娱乐经济背景的介绍以及一些有关品牌化理论的分析和案例解析，阐述了在娱乐经济背景下大众媒体品牌化发展的合理性与必要性，从而理性探索最符合当今国内经济及社会形式的媒体发展之路。