地理细分 meaning in Chinese

geographic segmentation

Firstly , the author divides the national mobile phone retail market geographically into five sections : north china ( beijing ) , east china ( shanghai ) , south china ( guangzhou ) , southwest china ( chongqing ) and mid - china ( wuhan ) . then , the mobile phone retail market are divided into three sub - market : low - grade , intermediate - grade and high - grade according to the prices . the marketing orientation of xieheng telecom company is then decided to be the intermediate - grade and low - grade market in beijing , shanghai and guangzhou according to its possible marketing capacity
第四章是协亨公司的市场定位分析，这一章中，作者首先利用地理细分将全国手机零售市场划分为了华北(北京) 、华东(上海) 、华南(广州) 、西南(重庆)和华中(武汉)五大区域，然后利用手机价格将手机零售市场划分为了低端用户、中档和高端用户三个市场，并结合协亨公司的可能营销能力将协亨公司的市场定位于北京、上海和广州的中、低端市场。