图书发行学 meaning in Chinese
book distribution
Examples
- For this reason , based on occupying a large number of full and accurate materials , this thesis sets out from the angle of understanding electronic books consumers " demand tendency , using systematic analytic approach , comparative approach , sum up approach , discusses the great realistic question from the visual angle marketing , books publishing , etc . it proposes using imc theory to direct the electronic books production and market open - up , and raising the electronic books influence power and competitiveness on the market by realizing integrated utilizes of the publishing content resources and the prompt communication between the producers , operators and consumers . its aim is to offer the new breach for the development of electronic books industry
为此，本文拟在占有大量详实资料的基础上，从了解电子图书消费者的需求动向的角度出发，运用系统分析法、比较法、归纳法，从市场营销学、图书发行学等多学科、多视角，就这一具有现实意义的问题进行尝试性探讨，提出以整合营销理论指导电子图书的生产和市场开拓，通过实现出版内容资源的整合利用，电子图书生产者、经营者和消费者之间的实时沟通，提高电子图书在市场上的影响力和竞争力，为电子图书产业的发展提供新的突破口。