商标价值 meaning in Chinese

brand value

A study on trade mark valuation of an enterprise
企业商标价值评估问题研究
This paper attempts to analyze the strategies of brand extension and proffer a new method so as to understand brand extension theories , about brand - equity better
本文旨在分析商标扩展的策略问题，并提出一种新的方式以便对商标价值上的商标扩展理论有更深的了解。
This paper aims at hunting for the most proper valuation method of brands in the market . first , it analysed the brand , the power of brand , the value of brand and the relative conceptions . second , it discussed the basic theory of the valuation methods in effect starting from the following aspects : cost , market , profit
本文针对企业商标评估现状，在分析商标、商标权、商标价值及相关概念的基础上，从成本、市场、收益三种评估途径出发，分别论述当前各种商标评估方法的基本理论、适用条件，分析其局限性，旨在探求适合我国市场现状的企业商标价值评估的最佳方法。