可靠的组织 meaning in Chinese
reliable organizations
Examples
- Second the paper listed the factors , which makes greens food marketing difficult in china by analyzing the current situation and problems of green food marketing , then the paper analyze green food marketing environment from the perspective of organization , policy , market conception , and social demand . especially , questionnaire is used to explore the concrete factors influencing customer behavior in green food marketing , and it provides the evidence for marketing strategy . to solve the problem of lack of resources of green food marketing in china , and to offer the credit organization for green food marketing , the paper analyze an integrating model of marketing , which is suitable for green food development in china
本文首先引入绿色食品和绿色食品营销的概念，分析了二者各自的特征，阐述了本课题研究的重要意义；然后通过分析绿色食品营销的现状和问题，找出目前制约我国绿色食品营销的主要因素；接着从组织基础、政策法规、市场观念、社会需求等几个方面来分析我国绿色食品营销所面对的环境，重点通过调查问卷深入剖析了影响我国绿色食品消费者行为的具体因素，为营销策略的制定提供依据；为了解决我国绿色食品营销面对的原料短缺问题，使绿色食品营销获得一个可靠的组织保障，本论文分析了目前适合我国绿色食品营销发展的一体化组织模式，并通过实地调研对这种模式下企业和农产的经济效益进行了实证分析；本文最后根据绿色食品营销存在的具体问题和影响我国绿色食品消费者行为的具体因素，结合绿色食品营销一体化组织模式，从多个方面提出适合我国绿色食品发展的具体的营销策略。