受众调查 meaning in Chinese
audience research
Examples
- The significance of the survey of quot; ma jiajue case quot; on pedagogy
马家爵事件的受众调查对于教育学的意义 - In order to improve the perceptive degree of wudang mount , it is necessary to investigate the perceptive image of wudang mount and on the base of it , a new image should be designed to carry out the tourism marketing
因此,要提高武当山的知名度、美誉度,招揽游客,很有必要进行武当山的旅游感知形象调查,在受众调查的基础上对其进行全新的旅游形象策划,从而更有效地开展旅游营销活动。 - Rating measurement , one way of tv audience measurements , could reflect the requirement of the tv audience and always regarded as a standard on estimating the tv programs and decision the price of tv advertisement . so as a very important issue , the tv manager and tv producer pay more attention to rating measurement in recent years
收视率调查作为电视媒体特有的受众调查方式,可以比较直接的反映受众的节目需求和满意度,而作为衡量节目凝聚力以及电视台时段价值的重要依据,收视率也是撬动广告投入的重要杠杆。