及市场定位 meaning in Chinese
project features and market positioning
Examples
- Brand story ? ? introduces an individual brand ' s evolution and market positioning
品牌故事? ?针对个别品牌介绍其来龙去脉及市场定位策略等。 - Next , some domestic color tv factories " success or failure in their competitive strategy and market setting is analyzed by using the theory of competitive strategy and analyzing the specific situation
接着，运用竞争战略的有关理论并结合国内彩电厂商的具体情况，通过财务数据及比率的对比分析它们采取的竞争战略及市场定位的成败。 - Among it , through the investigation and research to the environment and market , based on the analysis to swot and require of the project , the marketing in the phrase of investment is the most critical step and decides the success or failure of the project . it ' s main assignment is to proceed precise product and market position and suggest to avoid the potential risk
其中：项目投资营销是最关键的一步，直接关系项目的成败，主要通过环境及市场调研，在项目swot及需求分析的基础上对项目进行准确的产品及市场定位，对潜在风险进行策略提示及规避建议，其最终目的即是为项目决策提供市场依据及支持，判断项目可行如否。 - In the analysis of the case the writer researched the external environment and trade background . according to the company resources and technical advantages it carried marketing segment , target and position , and chose its own market strategy . the writer analyzes the market opportunity in this field , six powers of competition by the tools of ge , swot , 4p , 4v
“案例分析”对案例所涉及的外部环境、行业背景、市场机会、市场的五种竞争力一一阐述，对如何细分市场、选择目标市场及市场定位进行了分析，过程中运用了“ ge矩阵” “ swot ”及“ 4p ” “ 4v ”等工具。 - With an overall analysis of the marketing environment , interior resource , marketing segmenting , marketing positioning of the largest company in china handling electrohydraulic servovalve as well as characteristics of its products , the paper points out its weaknesses in the marketing area with the aid of the marketing theory and gives some systematic suggestions as to the marketing mix such as product , price , place , promotion , power and public relation , based on discrepancy competitive strategy , 6ps theory and practice of the company
本文以我国最大的电液伺服阀生产企业中航609所液压公司为背景，结合电液伺服阀产品的特点，运用市场营销理论，从营销观念的建立入手，通过对公司的营销环境、内部资源、市场细分及市场定位的全面分析，指出了公司在市场营销领域的薄弱环节；并且以差异化竞争策略为指导，以6ps理论为基础，针对公司的具体情况，对其各细分市场的产品、价格、分销、促销、权力和公共关系等营销组合策略提出了系统的建议。