利害关系者 meaning in Chinese

stakeholders & interest groups

In the first part , it tackles the imc theory and some latest developments in its implementation . then an in - depth analysis is given about the external and internal stake - holders to provide evidence for the design of the information and incentive strategies
论文首先论述整合营销传播理论及其最新实操方法；然后对企业的内外部利害关系者进行全面分析，为制定信息和诱因策略提供依据。