创新扩散理论 meaning in Chinese
diffusion of innovation theory
Examples
- Diffusion of innovation theory
创新扩散理论 - On the other hand , online retailing is a brand - new mode , and consumers " adopting online shopping is a process of adopting innovation . so innovation diffu
有关创新扩散理论研究表明，相对优势、兼容性和复杂性在创新采用中起重要作用，其他因素，如消费者个体特性也影响创新采用。 - Based on interviewing with the leaders of local government , literature review in related field and the innovation diffusion theory , this paper puts forward three mainly factors that influence the information sharing among the departments of local government , including the resources , the drives and the cognitions of information sharing
本文在借鉴国外研究成果和对我国地方政府深入访谈的基础上，结合创新扩散理论，提出了影响我国地方政府部门间信息共享的影响因素，并设计了问卷在陕西省宝鸡市进行实际调查。 - We hold , based on reading a large number of documents , analysis and induction , that from a technology point of view , consumers " acceptance of online shopping modes is similar to their acceptance of information technology ; from the innovation point of view , consumers " acceptance of online shopping modes is a process of accepting something new technology . thus , the research findings of the attitude , intention model - technology acceptance model and innovation diffusion theory can serve as the most direct theoretical and methodological base for the research in this article
本文首先回顾了消费者行为相关理论的发展动态，在大量阅读文献和分析归纳的基础上，认为从网上购物的技术层面，消费者接受网上购物与接受信息技术相似；从网上购物的创新角度，消费者接受网上购物模式是一种接受创新的过程，所以著名的态度、意向模型? ?技术接受模型和创新扩散理论已有的研究成果可以为本文的研究提供最直接的理论和方法基础。