分类管理的策略 meaning in Chinese
management of abc
Examples
- Firstly , this paper discusses that the relationship between the enterprise and its customers should be a kind of two sides admitted and mutual communication relationship , then analyses briefly the factors of influencing customer relationship and gives some suggestions about how to create long - term relationship . secondly , it creates the indexes system of evaluating customer value on the basis of analyzing the existing evaluating content and methods and in consultation with marketing management and selling personnel of the enterprise and relevant experts , and uses fahp to evaluate weight of the indexes . thirdly , it discusses the method of customer portfolio , namely , it classifies the customers according to the current value and potential value , and offers the strategy of the customer classification management
本文首先论述了企业与客户之间的关系应该是一种双方认同的、双向互利的情感沟通关系，并对影响客户关系的因素作了简要的分析，在此基础上对企业如何建立长期稳定的客户关系提出了几点建议；其次在对现有客户评价的内容和方法进行分析、向企业的营销管理人员和销售业务人员以及有关教授咨询的基础上，建立了客户价值综合评价指标体系，并运用模糊层次分析法对各评价指标进行赋权；然后探讨了客户组合的方法，即按照客户当前价值和潜在价值进行了客户类别的划分，在此基础上提出了分类管理的策略。