人口统计变量 meaning in Chinese

demographic variable

The estimated number of people , usually by demographic category , in each household tuned to a particular source
每个电视家庭中收看某电视台或节目的预测人数.通常以人口统计变量进行分类
A category of variables often used to describe the composition of audiences . common demographics include age , gender , education , occupation and income
用于描述受众组成的一组变量.常用的人口统计变量包括年龄,性别,受教育程度,职业和收入
Dimensions of perceived risk mean embodiment of perceived risk . individual difference of perceived risk means that consumer with different demographic character , purchase experience , product knowledge , involvement and risk attitude , the perceived risk ' s difference . consumer preference of risk reducing method mean consumer with different demographic character and risk attitude , tht method they take to reduce risk is different
其中，感知风险的构面组成是指消费者感知到的风险主要体现在哪些方面;感知风险的个体差异性是指具有不同特征的消费者(人口统计变量、购买经验、产品知识、卷入程度、风险态度不同)所感知到的风险的差异;消费者对于减少风险策略的偏好主要研究不同的消费者(人口统计变量、风险态度不同)所采取的减少风险方法的差异、以及对于风险减少策略的共同偏好。