个性理论 meaning in Chinese
individuality theory
personality theory
Examples
- The research from the corporate oriented perspective focuses on explaining the evaluation and choice of sports sponsorship plan . most of this kind of research is on establishing the expectations of sports sponsorship in brand management . the expectations include the creation of positive attitude , affect and cognition as well as the exaltation of brand image and associations
本文引入为以往研究所忽视的品牌个性理论和匹配理论,将体育赛事作为独立品牌实体进行研究,利用品牌个性量表( bps )测量体育赛事和赞助商的品牌个性,通过分析体育赞助营销中的赞助商和体育赛事在品牌个性上的匹配情况,结合赞助商的赞助目的,评估体育赞助营销的效果。