个体生产者 meaning in Chinese

individual producer

Firstly , this paper reviews the history of brand development in america , it developed from brands of consuming products of individual producers to emphasizing brands publicizing , the attendance emerging of brand manager during the second world war and the contemporary brand management system
论文首先回顾了品牌在美国发展的历史为四个阶段：从个体生产者拥有消费品品牌发展到注重品牌的宣传，后来二战时期的品牌经理家的出现，直到当今时代的品牌管理系统。