上海锦江之星 meaning in Chinese

jin jiang inn

On the basis of mechanism transition theory , dimension separation theory , and theoretical interpretation of franchise and brand extension , the value curve of economy hotel has worked out by the questionnaire investigation from general comparison of value recognition between the guests and gms of one and two star hotels . with the example analysis of zhongjiang beijing and jinjiang shanghai , at last , the thesis brings forward the best path model " stimulation - evaluation - formation - self - systematizati on " for chinese economy hotel chains expansion as follows : help to build a friendly mechanism environment from administration , financing , taxation , legislation and property adjustment
最后，论文在制度变迁理论、经济规模分散理论、特许经营和品牌延伸的理论解释基础上，结合以经济型饭店宾客价值需求认知问卷调查为依据的经济型饭店的价值曲线，和北京中江之旅、上海锦江之星的案例分析，提出了我国经济型饭店连锁扩张的最佳路径，即，在制度环境的支持下，包括政府在行政管理体制、资金筹集体制、税收征管体制支持和立法监管体制的监督下，从产权制度上建立市场化运营的基础。