traver meaning in Chinese

特拉弗
特拉韦尔

Firstly introduce traver agency ' s general situation , research research meaning , research way of thinking and construction . secondly introduce research situation of strategic management theory and operational strategic successful experience of travel agency at home and abroad . thirdly analysis exterior environment to find it ' s market opportunity and threaten
本文的研究思路以swot模型为主线展开，先介绍了泉州中旅概况及本文的研究背景、研究意义、研究思路以及论文的结构；接着介绍了战略管理理论的研究状况及国内外旅行社经营战略的成功经验；然后对泉州中旅的外部环境进行分析，从而找出它的市场机遇和威胁，之后分析了泉州中旅的内部资源条件并把两者综合起来进行swot分析。