receiver-oriented meaning in Chinese

接收端导向

As the endless changing of the theory of dissemination from " the spread - oriented theory " to " the receiver - oriented theory " , the role of the receivers are more and more important , and their subject consciousness has been enforced better and better , thus the recognition of the receivers is especially important
因而，主持人形象塑造与受众的认知有着千丝万缕的联系。随着传播理念由“传者中心论”到“受者中心论”的不断转变，受众的地位愈来愈高，主体意识愈来愈强，受众认同就显得犹为重要。