lasswell meaning in Chinese
拉斯韦尔
Examples
- H . d . lasswell , “ the policy orientation , ” in lerner and lasswell , ed . , policy science : recent developments in scope and method , stanford university press , 1951
见张金马主编， 《政策科学导论》 ，中国人民大学出版社， 1992年版，第1 2页。 - There are three parts altogether ; the first investigates the history of the development of publicity media , and the western theoretical researches on the influence of the publicity media technology upon the development of publicity spreading ; based on lasswell " s 5w broadcasting pattern , the second part analyses how the advanced science and technology can affect the elements of ideological publicity , and provides some theoretical probing into the detailed practice of ideological publicity under the hi - tech conditions ; with the reference to ideological publicity practice , the last part bases itself on publicity media theories and constructs hi - tech ideological publicity , which includes " newspaper media " , " broadcasting and tv media " and " internet media , in hope to provide a tentative outline for ideological publicity with advanced science and technology
全文共分三个部分：第一部分考察宣传媒介发展的历史及西方理论界在宣传媒介技术对宣传传播发展影响问题上的研究。以确立本课题研究的理论前提和依据；第二部分以拉斯韦尔( harold . lasswell )的5w传播模式为框架分析了高科技发展对宣传思想工作诸因素的深刻影响，为高科技条件下的宣传思想工作的具体实践做理论上的探讨。第三部分以宣传媒介理论为基础结合宣传思想工作实践来建构高科技条件下的“纸媒” 、 “电媒” 、 “网媒”宣传思想工作。 - According to lasswell ‘ s 5w model it analyses the characteristic and status of various form of fight of public opinion , through the historical research about fight of the public opinion , the paper draw a conclusion as following : the technology means of public opinion warfare and public opinion warfare have primitive relation each other
在此基础上,分析了技术进步对舆论和舆论战的影响,概要介绍了各舆论战形态的作战样式。以拉斯韦尔的5w模式为依据分析了各种舆论战形态的特点和地位。 - By looking back upon the historical development of advertisements in china and studying advertisement meanings , the author demonstrates the major function of advertisements , regards the essence of advertisements as persuasion , analyses the role of advertising language in advertisement persuasion and concludes that language is the major language behavior of advertising persuasion . then , following lasswell ’ 5 w communication theory , the author mainly discusses the disseminator , the communication content , the communication channel and the dissemination object which can affect advertising language persuasion in china
然后从拉斯韦尔的传播理论入手重点阐述了影响我国广告语言说服效果的四大因素:传播者、传播内容、传播渠道、传播对象;并从传受双方立场、广告语言信息、语言传播过程编码解码的障碍、广告受众的定势心理、广告传播环境的影响等角度分析了当今广告语言说服的难度。