kolter meaning in Chinese

科尔特

According to points of kolter , marketing management of commercial banks refers to a full process and system of management in which commercial banks through the course of survey , analysis , making decisions , execution and control to set or hold relations with aim markets and to satisfy clients under scheduled goal . marketing management is a new idea that centers market and is oriented by demand
根据科特勒的观点，商业银行营销管理是指商业银行为了满足客户需求，实现商业银行预定的经营目标，通过全面调研、分析、决策、执行和控制，从而建立和保持与目标市场之间的有益交换机会和联系，以及所进行的创造需求、影响需求、管理需求的全部管理过程和管理系统。