ionship meaning in Chinese

学院杯

At present , the view of academic and business focus more attention on the recognition of customer relationship management and its communication from marketing , corporation management and informatics , lacking of study from public relations , it does n ' t recognize that public relations between corporation and customer is the nature of customer relationship management , which leads to the bias on the whole recognition of the nature mind and strategy of customer relationship management , it ca n ' t learn that the core of customer relationship management is inter - communication between corporation and customer , so that there is short of effective communication methods in the course of fulfillment of customer relat ionship management , which is the important reason of bad effect after the enforcement of customer relationship management
目前，学术界和企业界更多的是从市场营销学、企业管理学及信息科学等学科维度来研究认识客户关系管理及其沟通问题，但缺乏公共关系学维度研究，没有认识到客户关系管理实际上是企业与客户公众之间的公共关系，从而导致对客户关系管理本质理念和战略层面上的全面认识的偏差，无法认识到客户关系管理的核心在于企业与客户之间的双向沟通，进而造成在实施过程中有效沟通策略的缺失，这也是许多企业在实施了crm以后效果不甚理想的重要原因。