eustress meaning in Chinese
积极压力
Examples
- According to previous work suggesting that event interest , risk constraint , and financial constraint will affect potential attendees ’ desire to attend and their sense that it is feasible to attend , this paper makes use of the confirmatory study to establish the theory construct , and confirms it in the empirical study . the significance in theory and its implication for . 2008 beijing olympic games are proposed finally . main conclusions of this paper are : event interest and constraints fully mediated the effects of motives and background on respondents ’ sense that it was feasible for them to attend . financial constraint did affect desire to attend . the desire to socialize and eustress had direct and positive effects on interest in the event and the desire to attend the event . results suggest the value of segmented sport event marketing that appeals to both travel and fan motives . in the last , this paper , according to the results of this research and the holding experiences of the successive olympic games , from the angle of special tourism events marketing , puts forward some olympics tourism strategies , for example destination branding marketing strategy , and emphasizes some advertent problems in olympic tourism marketing works , aims to pose some rational propositions for the operation of olympics tourism marketing
以往的研究表明事件吸引力、风险限制因素、财务限制因素都会影响潜在参与者渴望参与的程度以及对于参与可实行性的感知,基于此,本文采用验证性研究方法,首先建立理论架构,然后在实证研究中加以验证,并提出了研究的理论意义及对2008年北京奥运会的现实意义和启示。本文得出的主要研究结论包括:事件吸引力和人们对于限制因素的感知程度作为中间变量完全削弱了旅游动机和潜在参与者背景对于参与奥运会旅游可实行性的影响;财务方面的限制因素会影响人们参与奥运会的渴望程度;渴望社交和追求励志性对事件吸引力和人们渴望参与奥运会的程度有一个直接和积极的作用和影响。研究结果还表明作为奥运会举办方,应该认识到体育事件市场细分的重要性。