| 1. | Barnum's successive hoaxes only brought him greater popularity, so long as he altered them often enough .
巴纳姆骗人的玩意，使他越来越受人欢迎；只要他经常变换花样就行。 |
| 2. | P.t. barnum's successive hoaxes only brought him greater popularity, so long as he altered them often enough .
巴纳姆骗人的玩意，使他越来越受人欢迎；只要他经常变换花样就行。 |
| 3. | Discover p . t . barnum ' s secrets to success … and the tiniest circus in the world
探索p t巴纳姆的成功秘诀. . .还有世界最小的马戏团 |
| 4. | He believed in the power of speaking . barnum knew that people pay attention to experts
十、他坚信演说的力量。巴纳姆知道民众会注意专家说的话。 |
| 5. | Vitale draws out 10 points ? or " rings of power " that originate in the personal beliefs barnum held on the subject of success in business
维托从巴纳姆对成功事业的观点中归结出十点，或称为十个魔力指环。 |
| 6. | Perhaps one of the most useful and memorable sections of the book is a reprint of the art of money getting , penned by barnum himself
本书最有用和最令人难忘的一部分大概就是巴纳姆本人所写而重印的赚钱的艺术。 |
| 7. | Barnum ' s simple and direct approach to communicating value to potential customers remains as true today as it did in his time
巴纳姆把商品和服务的价值传达给潜在客户的手法既简单又直接，适用于当时，也适用于今曰。 |
| 8. | Vitale also holds barnum up as a man who understood the power of positive thinking decades before it was a pop psychology phenomenon
此外，早在正向思考成为流行心理学界一个重要话题的数十年前，维托就推崇巴纳姆为了解这种力量的人。 |
| 9. | He fearlessly believed in the power of printer ' s ink . barnum understood the power of information . he believed that customers will listen to any story if it is sufficiently entertaining
四、他勇于相信印刷油墨的力量。巴纳姆了解讯息的威力，认为顾客会聆听任何娱乐性够的故事。 |
| 10. | He believed in persistently advertising . barnum understood that hit - and - miss advertising doesn ' t work , but a consistent message , told over and over , hits its mark
五、他坚信持续不断打广告的效益。巴纳姆了解乱枪打鸟式地打广告是没用的，可是持续发出始终如一的讯息就能正中标的。 |
