| 1. | Meaning consist in leading dress marketing practices
意义就在于指导服装营销理论的发展及其实践。 |
| 2. | In fact , climate has two effects upon apparel marketing
气候对于服装营销的影响体现在两个层面：一、宏观层面。 |
| 3. | The concept of dress marketing aesthetics is bought up according to the age ' s development and needs
服装营销美学的概念是根据时代的发展和需要而提出的。 |
| 4. | For over 20 years , the abundance and the practice in marketing management field have accumulated and provided valuable wealth for study and sum - up
20多年来，服装营销管理领域理论的快速发展和实践的丰富积累留下了可供研究和总结的宝贵财富。 |
| 5. | During the research , i found the research between the two sciences is almost blank although present research of apparel marketing has reached a very high level
研究发现：尽管国?外服装营销理论的研究已经达到了一定的水准，但单纯就服装营销与气候之间的交叉研究仍然是空白。 |
| 6. | In order to strengthen the professional characteristic , crossing in fields exceptionally to chinese clothing marketing of this study - the main development course of china ' s fashion show has been explained
为了加强专业特点，本文对中国服装营销的个别交叉领域一一中国服装表演的主要发展历程作了阐述。 |
| 7. | This text utilizes the modern marketing theory and clothing historiography knowledge to put it in order and excavate , generalize the law in the development of chinese clothing marketing theory and practice
本文利用现代营销理论和服装史学知识对其进行了整理和挖掘，提炼出中国服装营销理论和实践发展的一般规律。 |
| 8. | Although the notion of marketing esthetic already appeared , and practiced in the dress marketing , but that is the first time that the concept and theories system of dress marketing aesthetics has been brought up
虽然营销美的概念早已出现，并且在服装营销中也有所体现，但是对于服装营销美学概念及其理论体系的提出尚属首次。 |
| 9. | Firstly , as a relative steady state , every area has it own climate character . the character must affect the apparel marketing structure such as production structure , consuming behavior , selling mode in the area
每个不同的气候特征区域都表现出不同的气候征态，这必然会对该地区的服装产品结构、服装消费行为、服装营销手段等产生重要影响；二、微观层面。 |
| 10. | Holding this question , the author read michael e . porter ' s theories of competitive advantage and competitive strategy , david a . aaker ' s brand equity theory , as well as latest discussion on brand theory and subjects on fashion industry
带着这个问题，笔者仔细研读了一些著名理论，包括迈克尔(波特的竞争战略和竞争优势理论、大卫? a ?阿克的品牌资产和其他一些有关品牌的理论以及服装营销专题。 |
