A slick promotional tour by jordan grabbed chinese headlines with a no show at a public event scoring more media attention than the return to china of the nation ' s homegrown nba hero yao ming 乔丹的这次普通的私人旅游活动引起了媒体的极大关注,并且抢先刊登在报纸的头版头条,其风头压过了归国的本土职业篮球明星姚明。