零售生命周期 meaning in English

retail life cycle

This thesis first compares the difference between the physical retailing and the e - retailing , and then discusses the advantages in e - retailing , which expand the content of service in e - retailing products through the innovation of product , the innovation of management technology and the innovation of contracting environments . as the procedure of e - retailing , the thesis considers the e - retailing as the life - cycle of a product . based on this , the thesis gives the basic conditions and fundamental environments supporting the e - retailing , which includes the improved infrastructure and internet network , the enough number of consumers , the upgrading of ' management technology , the convenient logistic conditions and the popularity of internet payment tools
对网络零售的发展过程，本文理解为以社会经济环境的变迁所决定的网络零售生命周期，依此为参照，通过与美国等发达国家网络零售环境的比较，探讨网络零售进入成长期的临界条件和环境，即社会经济环境的发展和变迁带来的交易成本的下降是网络零售得以实现的基础，包括：基础设施和通讯设施的完善、网络零售消费者群体的发展壮大、管理技术条件的进步和提升、良好的物流配送环境、网络支付手段和网络银行的普及。