资产定义 meaning in English

asset definition

So far , there are important weaknesses in the brand equity literature . at first , there is not an uniform concept , therefore it will cause kinds of measuring models . secondary , it is focused almost exclusively on the consumer market
一是还没有形成统一的品牌资产定义并导致品牌资产评估方法的不统一；二是现有的研究主要集中在消费者市场，对组织市场的相关问题研究得很不够。
Therefore , the paper firstly re - comprehends the definition of asset . as far as self - created goodwill is concerned , the paper analyses the confirmation approaches to the part that can be confirmed , and gives a negative view to integrally confirming self - created goodwill
故此，本文先从对资产定义的重新认识入手，就自创商誉的确认问题分析了其中可确认部分的确认方法，对自创商誉整体的确认提出否定性的看法。