购买意图 meaning in English
buying intention
purchase intention
purchasing intention
Examples
- ( 3 ) both customer trust and customer ’ s perceived value are determining factor to customer ’ s willing to exchange
( 3 )客户信任和消费者的感知收益对消费者将来的购买意图都产生显著的积极影响。 - ( 4 ) although customer trust is not the most determining factor in all influential factors of customer ’ s willing to exchange , it is a standard to choose merchants and a requirement of online shopping
( 4 )在影响消费者的购买意图的因素中,尽管客户信任不是最主要的因素,但却是消费者选择交易对象的一个标准、是消费者决定是否参与网络购物的一个必要条件。 - Thus how to evaluate consumer trust and its influential factors becomes one of their key concerns . this dissertation discusses the relationships among customer trust , its influential factors and customer ’ s willing to exchange in order to make clear the internal functionary mechanism and to improve customer relationship management
本文围绕客户信任及其影响因素,以及它们与客户购买意图之间的关系展开讨论,旨在探究内外部影响因素对客户信任的影响程度以及客户信任对购买意图的作用机制,以实现更好的客户关系管理。 - This dynamic model describes a possible processes of what customer relationship moves from lower to higher relational phases by the four factors i . e . customer value , customer satisfaction , customer trust and switching cost , and displays how a various levels of customer loyalty such as behavior loyalty , mental loyalty and sustainable loyalty are cultivated at different relational phases , and reveals the relationships between four factors and customer loyalty ( measured by repurchase intention , cross - buying intention , customer referral intention and price tolerance ) and customer relationship life cycles
模型用于描述客户保持的四个决定因素客户价值、客户满意、客户信任和转移成本，及其如何驱动客户关系不断从低级阶段向高级阶段发展，并在客户关系生命周期的不同阶段建立不同层次客户忠诚，揭示客户保持的四因素之间、四因素与客户忠诚（用重复购买意图、交叉购买意图、价格忍耐力和客户推荐意图四个指标度量）和客户关系生命周期之间、客户忠诚与客户关系生命周期之间的相互关系。 - A series of problems have been dealt with , such as the interfirem trust situation as a whole , whether there is difference in the trust of suppliers with different kind of business or in different phases , the main factors that affect the trust for suppliers and how client trust influence their purchase intention and long - term collaborative intention . the main purpose of this paper is to understand the actuality of interfirm trust of domestic organizations in marketing , to discuss how the customer trust comes into being and the mechanism of customer trust in the development of client relationship development . the paper is aimed to offer some insights into further study of trust theory based on customer relationship and some practical advices for chinese enterprises to build up customer trust
本文就是基于组织营销中客户关系管理的视角，站在客户的角度，主要研究在中国社会文化背景下的组织营销的客户关系中，目前我国客户信任的总体水平如何、处于什么样的层次、对不同发展阶段以及企业性质的供应商的信任度是否存在差异、影响客户建立对供应商信任感的主要因素是什么、客户信任是如何影响客户的购买意图以及长期合作意图等一系列问题，其研究的目的主要是了解目前我国组织营销中客户信任的现状，探讨客户对供应商信任感的形成机制以及客户信任在客户关系发展中的作用机制，从而为我国以后进一步研究基于客户关系的信任理论提供一些有益的借鉴和对中国企业如何建立客户的信任提出一些有益的策略性建议。