说服过程 meaning in English

process of persuasion

These theories concerning the persuasion process are all aimed at understanding consumer behavior : what it is ; why it occurs ; and how it can be used to sell goods , promote a point of view , create action or whatever it is that you decide in your ad plan to try to accomplish
那些关于说服过程的理论主要目的是了解消费者的行为：它是什么；为什么它会发生；它怎样才能被用来销售产品，促销一种观念，创造行为或者那些你决定在你的广告计划中尝试着去实现的东西。