评价期 meaning in English
evaluation period
Examples
- Ttis paper wil1 give us an easy and opened way to evaiuae a channl stratgy in consumer goods marketing field by analyalng and combining the theories ofchannl and channl evaluaion . five indexes , naxnd as the growth rate , the comprehensive markehng shar , the average reward and investinent rate of accouns , the channel cost and the trade satisfacion are chosen to evaluae the whole channel strategy . ms five indexes are most importan to consumer goods indusny
本文结合通路理论并借鉴通路绩效评价理论，提出了消费品通路策略绩效评价方法，它是一个开放式的系统，采用了消费品行业中非常重要的五个指标，它们是：成长率、综合市场占有率、经销商投资报酬率、通路成本占销售额比率以及顾客满意度，还可根据制造商的期望加入其他指标，通过对这几个指标在通路策略评价期末完成状况与期初设定目标值的比较，将通路策略在评价期内的绩效进行了完全的量化和分析。