营销哲学 meaning in English
marketing philosophy
Examples
- The evolution limitation and future of marketing philosophy
营销哲学的演变缺陷与未来 - Furthermore , by establishing and using the concept of modern enterprise ’ s marketing ethics evaluation index , a synthetic index which can be used to evaluate whether modern enterprise ’ s marketing is ethical and how ethical it is , we can evaluate marketing ethics synthetically . with the marketing basic concept “ marketing process ” and the marketing management process logic , and based on the analysis to the main exhibitions of modern enterprises ’ unethical marketing behaviors , this paper establishes the modern enterprise ’ s marketing ethics evaluation model , which consists of eight
借鉴市场营销学中“营销程序”这一基本概念,以营销管理过程为逻辑,同时在对现代企业营销非道德性主要表现分析的基础上,能构建出一个包括营销哲学道德性、营销调研道德性、营销战略道德性、产品策略道德性、价格策略道德性、分销策略道德性、促销策略道德性和营销管理道德性这八个营销道德评价维度的“现代企业营销道德指数综合评价模型”和相应的指标体系及评价模式,并可以结合一个案例对其应用进行分析。 - The coming experiential marketing era requires enterprises to analyze customers " demands with a new view , and to set up competitive advantages with a new marketing method . the experiential marketing is a deep thought on marketing activities " rules , it has developed rapidly and shown strong vitality because of its rationality of marketing philosophy and its respect to human ' s demands
体验经济时代的到来要求企业以一种全新的视角来审视顾客的需求，以一种全新的营销方式来塑造企业的核心竞争力，体验式营销正是人们对营销活动规律性认识的一个深化，由于其在营销哲学上的合理性和对人的主体性回归需要的尊重而获得蓬勃发展，表现出强劲的生命力。