节目赞助 meaning in English

sopnsorship

These figures don ' t take into account the broadcasters ' own trailers for future shows or messages from programme sponsors
这些数字还没有包括广播公司自己的节目宣传或节目赞助信息。
Other media agencies suggest that advertisers will start to put an even higher premium on the first and last spots on the ad break , and that sponsorship of programmes will become more popular , as this gets the commercial message closest to the content
另一些媒体公司认为，广告客户会开始为广告段的正一和倒一位置加收更多的广告费率，并且，由于节目赞助使广告信息最贴近节目内容，所以也会变得更受欢迎。