网路广告 meaning in English
online advertising
Examples
- Internet advertising banner
网路广告 - There are three folds in conclusions are fresh and important : " web - based teaching and learning " is the most important function in web marketing , innovation of advertise will submit real customers moment value , and by different members to construct special web pages , and so on "
其中三项重大研究发现：网路与远距教学是最重要的网站功能、网路广告的创新最能提升客户价值满足、依据不同社群成员设计园地等。 - This study intends to realize and confirm the relationship between " information presentation " , " feedback mechanism " , " attitude toward the advertisement " , " attitude toward the brand " , and " intension to purchase " in the case of the on - line advertisement combined with campaign
而为了了解活动式网路广告中，广告资讯呈现方式、问卷填答回馈机制与网友广告态度、品牌态度、购买意愿间之关系，本研究透过实地实验，针对前述关系进行分析与验证。 - After a field experiment and data analysis , the main conclusions are following : ( 1 ) " information presentation " has no effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 2 ) " complexity of information feedback " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 3 ) " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 4 ) the interaction of " information presentation " and " complexity of information feedback " has effect on " attitude toward the advertisement " , but no effect on " attitude toward the brand " ; ( 5 ) the interaction of " information presentation " and " try - again " has no effect on " attitude toward the advertisement " , but has effect on " attitude toward the brand " ; ( 6 ) the interaction of " complexity of information feedback " and " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 7 ) the interaction of " information presentation " , " complexity of information feedback " and " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 8 ) " attitude toward the advertisement " and the " attitude toward the brand " have effect on " intension to purchase " ; ( 9 ) " attitude toward the advertisement " have effect on " attitude toward the brand "
主要研究结果如下： ( 1 )广告资讯呈现方式不会对广告态度、品牌态度产生影响效果； ( 2 )回馈资讯复杂度会对广告态度、品牌态度产生影响效果； ( 3 )再试的有、无，会对广告态度、品牌态度产生影响效果； ( 4 )广告资讯呈现方式与回馈资讯复杂度的交互作用，会对广告态度产生影响效果，但不会对品牌态度产生影响效果； ( 5 )广告资讯呈现方式、再试的交互作用，不会对广告态度产生影响效果，但会对品牌态度产生影响效果； ( 6 )回馈资讯复杂度、再试的交互作用，会对广告态度、品牌态度产生影响效果； ( 7 )广告资讯呈现方式、回馈资讯复杂度、再试的交互作用，会对广告态度、品牌态度产生影响效果； ( 8 )实施活动式网路广告时，网友的广告态度与品牌态度会对其购买意愿产生影响效果； ( 9 )实施活动式网路广告时，网友的广告态度会对其品牌态度产生影响效果。