渠道目标 meaning in English
channel objectives
Examples
- In order to impel the cigarette products or service of shaanxi province to be used or consumed smoothly , it has classified the tobacco market of shaanxi province , and has made the goal for tobacco marketing channel . according to the characteristics of need and purchase in specific markets , it has brought forward corresponding tactics and proposes for the change of marketing channel , which aim at expanding the cigarette products in the market share of shaanxi area and increasing economic efficiency
为了促使陕西省卷烟产品或者服务顺利的被使用或消费，对陕西省烟草市场进行分类，制定了烟草的销售渠道目标，根据目标市场的需求特点和购买特点，提出相应的营销渠道调整策略和实施建议，旨在扩大卷烟产品在陕西地区的市场份额，提高经济效益。 - The paper study the factors of channel design and design prepared programmes under channel aims , give the principles and the means in channel choosing , demonstrate and choose the programme " the company - zone - offices - zone - agents - retailers " , give the principles - . the standards and the means of channel member ' s choosing , advise on zone - agent choosing and retailer ' s choosing
论文讨论了渠道结构设计的影响因素，根据公司渠道目标设计了备选渠道结构方案，提出了渠道选择原则与方法，并以量化打分形式论证选择了“公司办事处区域代理商零售商”模式的渠道方案，提出渠道成员选择原则、标准与方法，给出零售商与区域代理商的选择建议。 - The third part discusses the standard of a distributor and how to recruit and get the best distributors for a business . the forth part relates the management of distribution channel , such as the management of channel price , the management of channel promotion and the stimulating of the distributor and how to resolve the conflict among distributors . in the last part , based on the analyzing of the channel system of yashi co . , ltd . , the advice of adjusting the channel has been provided , and the way of how to integrate the traditional and new channel has been given
全文共分五章：第一章对亚狮公司的行业背景及公司的渠道建设进行分析，以介绍公司所处的市场环境及公司的渠道演变；第二章分别对企业选择渠道的原则、设立渠道目标及如何确立渠道结构和分配渠道成员任务等问题进行了阐述；第三章探讨了公司选择渠道成员的原则和标准以及选择渠道成员的策略；第四章对渠道管理的几个方面：价格管理，促销管理，渠道成员的激励与绩效评估和渠道冲突的管理等展开讨论；最后，经过对亚狮公司分销渠道存在的问题进行了分析，提出了改进建议，并就传统渠道与新型渠道的整合提出了意见，展示公司渠道建设的方向。