消费者记忆 meaning in English
memory of consumers
Examples
- At first , i expound on the research background and the current condition of research of brand image , define meaning of brand and brand image ; analyze brand identity , brand and product relations and brand image elements , systematically summarized the predecessors research of brand image and problems of research
品牌形象是品牌构成要素在人们心目中的综合反应,也是消费者记忆中关于品牌的所有联想的综合感知。品牌形象由品牌的内在形象和品牌的外在形象构成,其中品牌内在形象主要包括品牌产品形象和品牌文化形象,品牌外在形象主要包括品牌标识形象和品牌信誉形象。