消费者知觉 meaning in English

consumer perception

Hsu tsuen - ho , chu kuo - kuang , 2003 , “ using fuzzy numbers to evaluate air transportation service quality ” , international journal of fuzzy systems , vol . 5 , no . 3 , september
徐村和、林凌仲， 2003年9月，应用模糊决策法分析网路消费者知觉风险，企业管理学报，第五十八期，页56 - 84 。
First , the paper makes the analysis of diffusion process of high - tech consumer products based on the theory of communication and consumer behavior , including information communication process and purchase process . we can see specific receiver , appropriate time , reachable channel and correct information can bring effective communication of information . purchasing power , product feature , perceived risk , definite knowledge of product and usage , consumer habit , purchasing environment and buying time all influence purchase behavior of consumer
首先应用传播理论和消费者行为理论，通过对高科技消费品市场化过程的分析，包括对企业信息传播过程的分析和消费者购买过程的分析，得出信息有效传播依赖于明确的目标对象、恰当的传播时机和渠道选择以及不会存在理解偏差的信息；消费者购买能力、产品特性、消费者知觉到的风险、消费者有限的产品知识和使用知识、消费者习惯、购买环境、购买时间都会影响到消费者的购买行为。