消费者心理学 meaning in English

journal of consumer psychology
society for consumer psychology

Based on the superficially discussed issue of customer lifetime value , we suggest that customer subgroups with higher lifetime value should be selected as target of specific market strategy . finally , there are central algorithms described in detail and the analysis results of them as well
论文对客户价值分析也作了初步的探讨，认为应将客户流失预测群体中价值较高的子群体作为市场策略的目标群体，并结合消费者心理学的有关知识对客户流失原因进行了简单的分析。